FBA, Easy Ship or self-ship: how to compare the options

01

FBA: outsource more of the fulfilment operation

With FBA, inventory is prepared and sent into Amazon’s fulfilment network where available. This can reduce the seller’s per-order handling, but introduces inbound preparation, storage, inventory planning and marketplace fee considerations.

02

Easy Ship: keep stock while coordinating pickup

Easy Ship can allow the seller to hold inventory and prepare orders while Amazon coordinates delivery in supported circumstances. The seller still needs consistent order preparation, accurate stock and reliable handover timing.

03

Self-ship: retain control and responsibility

Self-shipping may suit sellers with established delivery operations or specialised products, but the seller carries more responsibility for delivery performance, tracking, customer expectations and return handling.

04

Run a product-level comparison

Use the same selling price, dimensions, expected order volume and return allowance for every method. Compare cash tied in stock, handling effort, fulfilment charges, storage, delivery risk and the team’s ability to maintain service quality.

Decision control

Decision checklist

• Can the seller prepare and hand over orders consistently?
• Does the product margin support storage or delivery costs?
• How much inventory can be committed without creating cash pressure?

Avoidable risk

Common mistakes

• Selecting a method from one fee instead of total operating cost.
• Ignoring product dimensions and return handling.
• Scaling before testing service quality with limited stock.

Practical sequence

Recommended next steps

1. 01

   Model each method using the same product and volume assumptions.

2. 02

   Verify current eligibility and fees in the marketplace.

3. 03

   Test the selected method before committing more stock.